Dabu

Based in Toruń and working with businesses across that city and the wider Polish market, Dabu is a small marketing team (1-10 people) founded in 2016 that positions itself around combining local market knowledge with AI-driven tools and a proprietary CRM system. Its client base consists mainly of small and local firms, alongside businesses looking to scale visibility nationally rather than just regionally. The agency's service list covers SEO (both local Toruń-focused positioning and nationwide SEO), Google and Meta advertising, social media and content marketing, email and affiliate marketing, and digital/marketing strategy. Distinctive elements described on the site include an AI chatbot that integrates with a client's CRM to answer customer queries, qualify leads and book appointments around the clock, and an approach to ad campaigns that uses CRM data to build "lookalike" targeting profiles based on a business's existing best customers, with campaigns adjusted in real time as new data comes in. Local SEO work includes Google Business Profile management, local citations and location-specific content, while nationwide SEO involves keyword strategy, content planning and link building. Social media services combine strategy and AI-assisted content creation with human review before publication. Clients reportedly receive a monthly report consolidating SEO, campaign and CRM performance data, showing which activities generated leads and at what cost.