OptiStone

Based in Toruń, Poland, OptiStone develops a software platform aimed at freelancers and SEO agencies rather than offering direct client-facing SEO campaigns itself. The tool is currently in a beta-testing phase, with free access offered to those who join a waiting list, and is described as made entirely in Poland. Its intended users are professionals who need to manage SEO work, content production and client relationships across multiple accounts from a single panel, replacing the need to switch between separate tools for writing, auditing and reporting. The platform combines several functions: an AI content generator built around a Planner, Writer and Validator workflow for producing SEO-optimised text; an SEO audit module that builds audits from templates and automates checks using data from PageSpeed Insights, Google Search Console and other sources; and a position-monitoring feature that tracks keyword rankings, sends alerts on changes, keeps historical snapshots and connects with ASPS. It also includes a per-client workspace with CRM, briefs, notes, site structure and task tracking, plus an agency-level dashboard for overseeing multiple clients, KPIs and workload. Reports can be exported as PDF, DOCX or HTML, and data can be pushed to external systems via webhooks. The platform integrates with tools including Claude AI, Gemini, Perplexity, ChatGPT, Google Analytics 4, Google Tag Manager, WordPress and other CMS platforms, Ahrefs and Senuto.