Defense Marketing Agency

Based in Kharkiv, Ukraine, Defense Marketing Agency is a full-cycle marketing agency working with national and international companies across a broad range of business sectors. Founded in 2007, the agency has built a client base that includes brands such as SHABO, MONEYVEO, Zeppelin (CAT), Silpo, Khutorok, Novyi Zrenie, Galya Baluvana, Globino, Tera and Ta-Da. Since 2012 it has also acted as a marketing consultant within the EU4Business programme, a small and medium business support initiative funded by the European Union and the German government. The team is small, in the 1-10 range, covering marketing, branding, design and web specialisms. The agency's work spans four areas: marketing and branding, advertising communications, web solutions and internet marketing, and design. In branding and marketing, services include market research, target audience selection, positioning, naming, brand creation, and development of marketing strategies and plans. Advertising communications cover the development of communication programmes, creative concept work, advertising and PR campaigns, and media placement. Web and internet marketing services include website development (landing pages, online stores, corporate sites), SEO, contextual advertising, remarketing, SMM and email marketing. Design output covers logos, corporate identities, packaging and labels, websites, catalogues, presentations, leaflets, posters, billboards, calendars, postcards and exhibition stands. The agency's stated approach involves identifying growth points, defining the most profitable customer segments, shaping product or service offerings against competitors, setting competitive pricing, and selecting sales channels and models suited to the client's business.