Fresh IT

Based in Kharkiv, Fresh IT is a small marketing team of up to ten specialists working with businesses seeking to build an online presence and generate a steady flow of customers. The agency has been active in internet marketing for around a decade and positions itself as a partner for companies that want their promotion handled by dedicated professionals rather than managed in-house. Its client work spans various niches, with the team adapting its approach to the specifics of each business rather than applying a single fixed formula. The service range covers contextual advertising, with campaigns configured by region, target audience and scheduled timing to reach users already inclined to purchase; Google site promotion, built on a technical audit that identifies issues holding back search rankings before moving into targeted optimization for thematic queries; and social media marketing, where the agency helps businesses determine which platforms their potential customers use and how to engage them, drawing on experience across different market niches. Display advertising is offered for announcements such as product launches, events or company milestones, with targeting options based on geography, time of day and site theme. Email marketing is provided as a relationship-building tool, with pricing tied to factors like the number of email types, design and layout needs, sending frequency and audience segmentation. Web analytics services examine site behavior to explain why visitors fail to convert, identifying fixes such as adjusting internal links or interface elements to improve sales performance.