Digital Otters

Digital Otters is based in Austin, Texas, and works with businesses across the United States, positioning itself around organic search, AI search visibility and paid media rather than a single specialism. The agency is structured into named disciplines — SEO & Organic Growth, AI Search Visibility, Paid Media, Creative & Content, and Build & Data — each assigned specific roles (strategist, SEO lead, writer, engineer, media buyer, analyst) and a stated reporting cadence, from weekly optimisation to monthly and quarterly reviews. Founded in 2017, the team operates across US and international time zones, describing an "overnight desk" model that reviews accounts and adjusts spend before US business hours. Services listed include technical, local, ecommerce and international SEO, content marketing, digital PR and link building, and online reputation management. Its AI Search Visibility offering covers Google AI Overview, ChatGPT visibility, Gemini and Perplexity tracking, LLM citation analysis, competitor AI visibility audits, and entity and schema work aimed at getting brands cited by AI assistants rather than only ranked in search results. Paid media work spans Google Ads, Meta Ads, LinkedIn Ads, programmatic and display, shopping feeds, retargeting and landing page development, with media planning tied to cost-per-acquisition targets. Creative and content services include branding, graphic design, video and motion graphics, social media marketing and management, influencer marketing, PR outreach and UX/UI design. The Build & Data team handles website design and development on WordPress, Shopify and MERN stack platforms, conversion rate optimization, GA4 and conversion tracking, and CRM implementation, providing the measurement infrastructure underpinning the other service areas.