DMSS Marketing Agency

Founded in Athens in 2012, DMSS Marketing Agency was established by Michalis Botas, described on the agency's site as a marketing professor, at a time when digital marketing was still emerging in the Greek market. The agency is based in Athens and works with clients across a range of sectors, including medical and pharmaceutical practices, hotels, beauty businesses, law firms, real estate, political campaigns and e-commerce, reflecting the sector-specific service pages published on its website. Team size is small, in the 1-10 range, and the agency positions itself as working on advertising strategy rather than only managing social platforms and Google accounts. Services described include Search Engine Optimization, Pay Per Click and Google Ads management (covering Google My Business, Google Analytics and Google Tags), Performance Marketing, Social Media Management and Marketing across Instagram, Facebook, YouTube and LinkedIn, Influencer Marketing, Email Marketing, Video Marketing including short-form content for TikTok, Instagram Reels and YouTube, Web Design and Development, Copywriting for specialized texts, and native advertising placements on content-related websites and partner TV programs. The agency also describes work in AI SEO, GEO and AEO, aimed at visibility within AI tools such as ChatGPT and Perplexity, alongside more established techniques referenced on its site such as Native Marketing, Microtargeting and Global SEO. Sector-specific offerings are built around medical, pharmaceutical, hotel, beauty, legal, real estate and political marketing pages.