Enroll Media Group, LLC

Based in Worcester, Massachusetts, Enroll Media Group works specifically with nonprofit schools, colleges, universities, K-12 institutions, and summer camps rather than serving businesses in general. Founded in 2018 by Angie Ward, the agency positions itself around a niche understanding of enrollment marketing challenges faced by educational and nonprofit organizations. The team is small, structured around dedicated enrollment strategists and account managers who work directly with school marketing staff, and describes its approach as customized to each school's goals, target audience, budget, internal skill sets, and enrollment timeline rather than offering standardized packages. Services center on digital marketing tactics aimed at driving enrollment: paid search and display advertising, mobile location and geofencing campaigns for brand awareness, social media advertising, and email marketing designed to move prospects through the admissions funnel. The agency also produces creative assets and landing pages, and provides analytics reporting focused on marketing ROI. Search engine optimization work is tied to improving website visibility and ADA compliance, a specific concern for school websites. Enroll Media Group describes itself as technology agnostic, working within a client's existing website and database rather than requiring new platforms. Beyond campaign execution, the agency offers digital marketing training and consulting for school marketing staff, along with speaking engagements and a "Lunch & Learn" format, extending its role into professional development for in-house teams alongside direct campaign management.