G. Morty & The Makers

Founded in 2016 and based in Wausau, Wisconsin, G. Morty & The Makers is led by creative director Gerald Mortensen, whose background includes experience at larger advertising agencies. The boutique team works with local, regional, and national clients across Wisconsin and beyond, including organizations in Chicago, Minneapolis, Milwaukee, Madison, and Appleton. Clients referenced in their work include a credit union, a county solid waste department, a transportation company involved in NIL athlete partnerships, and manufacturing and coffee brands, suggesting a mix of B2B, public sector, and consumer accounts. The agency describes a full-service offering spanning content creation, video production, graphic design, copywriting, brand identity and strategy consulting, web design and development, digital marketing, and social media management, alongside SEO, PPC, and digital strategy. Project examples include shooting multi-part ad campaigns, producing branded video content and customer success stories, writing and designing an annual report for a community foundation, developing NIL-related content for college athletes, creating a Spanish-language version of client video content for market expansion, and rebranding a newly acquired product line. Work is produced in-house and through partnerships with outside production companies, and the agency positions its output as tailored messaging built around a client's specific goals and brand voice rather than templated campaigns.