Guerrillas Inc

Based in New Delhi, Guerrillas Inc is a small team focused on search engine optimization, content marketing and content writing for fashion, apparel, DTC and ecommerce brands. The agency positions its work around organic search as a revenue channel rather than paid acquisition, and case studies on its site reference clients such as True Religion India, Iconic India and GANT India, alongside seasonal work for a group of fashion brands during a Black Friday period. The stated focus is on fashion and direct-to-consumer retailers rather than a general client base. Services described include technical, on-page, off-page and local SEO, along with answer engine optimization covering featured snippets, FAQ and schema markup, voice search and knowledge panels, and generative engine optimization aimed at AI search visibility, entity and brand authority, structured content for large language models, and citation optimization. Content marketing work covers content strategy, blog and editorial writing, conversion copy and content refreshes. Platform-specific offerings include Shopify SEO — theme speed optimization, collection and product page SEO, and Shopify app SEO — plus broader ecommerce SEO addressing catalog architecture, product feed SEO, marketplace SEO and DTC SEO. The agency also describes fashion-specific methods such as visual SEO and image optimization, lookbook structuring, visual search optimization for tools like Google Lens and Pinterest, and outreach relationships with fashion editors, stylists and creators for earned coverage.