Harsest

Founded in Stockholm, Sweden in 2014, Harsest is a consulting firm focused on overseas sales, marketing and branding, now based in Sungdong-gu, South Korea. It works with brands across Korea, Europe and Asia, maintaining a newsletter subscriber base and ongoing relationships with companies looking to expand sales into international markets. The firm positions itself as a bridge between Korean and international businesses, supporting both B2B and B2C brands that want to enter new markets. Its service list covers branding, marketing strategy and sales support, treating these as connected functions rather than separate deliverables, with the aim of keeping a brand's positioning consistent as it grows. On the digital side, Harsest handles social media through content creation, optimization and strategic account management, and runs email marketing campaigns that include target-audience identification, planning and copywriting. It also offers affiliate marketing through a network of partners who earn commissions on referred sales, influencer marketing coordinated with Instagram accounts, bloggers and vloggers selected for engagement, and separate approaches for International B2B marketing (targeting brands, companies and retailers for market entry and deal-closing) versus domestic and international B2C marketing (built around emotionally driven, concise messaging aimed at brand awareness and final sales). The team size is small, consistent with a boutique consulting structure, and published materials include a fashion brand pricing guide reflecting client inquiries handled by the firm.