Heise RegioConcept

Based in Hannover, this agency focuses on regional and local marketing for small and medium-sized businesses. Rather than pursuing national or international campaigns, it positions itself around local visibility, offering rundum-service with personal, on-site consultation. The client base consists of SMEs looking to strengthen their presence within their own city or region, both online and across traditional local directory channels. The service range covers web design (including individual homepages, online shops and company apps), search engine optimization, and search engine advertising through Google Ads, Google Shopping, Google CSS and Microsoft Advertising. Social media marketing is offered alongside multimedia production such as business photography, video spots, YouTube packages and AI-supported media production. A distinct part of the offering is placement in directory media such as Das Örtliche, Das Telefonbuch, Gelbe Seiten and Gewusst Wo, plus review management, including removal of unfair reviews. Additional tools include a Google Unternehmensprofil service, a barrier-free website module, an AI web chatbot, and an AI visibility check that assesses how well a company is found in AI-driven search such as ChatGPT. The agency also provides free tools, e-books, webinars and a blog covering online marketing, content marketing, Google and social media topics.