Hollinden

Based in Houston, Texas, Hollinden works with middle-market accounting and advisory firms, private equity firms, and investment bankers and M&A advisors. The agency was founded by Christine Hollinden in 1993, following her prior experience at top 10 accounting firms, and it operates with a small team focused on the specific operational and growth challenges of professional services and financial firms. Its stated purpose is to help these firms accelerate growth, sharpen market positioning, and prepare for future transitions or scaling, addressing challenges such as thin sales pipelines, manual or inefficient processes, difficulty differentiating in a crowded market, stalled revenue growth from long sales cycles, and adoption of AI. Hollinden's declared services span search engine optimization, branding, marketing strategy, public relations, content marketing, social media marketing, and web development. Work is organized around client type: growth strategies for accounting and advisory firms, approaches to scaling portfolio companies and increasing deal flow for private equity firms, and process automation aimed at generating opportunities and closing deals faster for investment banking clients. The agency is also a HubSpot Solutions Partner, advising firms on which HubSpot tools to adopt and how to configure and use the CRM for their specific needs. Broader areas of focus described include growth strategy, value creation, process optimization, differentiation consulting, and deal flow support, with strategy work described as grounded in each client's short- and long-term goals.