HoSquared Marketing

Based in Renton, Washington, HoSquared Marketing is a small digital marketing team working with small and medium-sized businesses that lack an in-house marketing staff. The agency positions itself as an outside partner that helps business owners sort through the growing complexity of marketing options, aiming to guide decisions on where to spend a marketing budget wisely. Its stated focus is on helping companies get more customers through search engine optimization applied directly to the business owner's own website, paired with lead generation carried out through the agency's own digital assets. Services described include Search Engine Optimization, website design, lead generation websites, and promotional products, along with a Video SEO Analysis offered as an entry point for prospective clients. The website design work is framed around producing search-engine-friendly, mobile-friendly sites while also educating clients and their staff on design and SEO best practices so they can manage aspects of their internet marketing going forward. The agency also describes a consulting approach that looks at an organization's marketing history and current market position to identify what is working and what isn't, using available data and analytics to prioritize action steps and remove barriers to executing a marketing strategy. This extends to advising on which advertising channels—digital or traditional—make sense for a given product or service, with the stated intent of avoiding wasted time and money on tactics applied without strategic thinking.