Ideas Made Measurable (IMM)

Based in Boulder, Colorado, IMM (Ideas Made Measurable) is a marketing agency founded in 2006 that works with brands across multiple industries, citing experience with more than 100 brands across 15+ industries. Its team, sized between 11 and 50 people according to its own count, positions itself as a partner for organizations navigating change in their markets, with client work spanning consumer, B2B and technology-oriented brands such as those referenced in its case studies (including Pearl iZUMi and NetApp). The agency's stated capabilities are grouped into five areas: consumer insights, brand strategy, websites and experience, content and campaigns, and paid media for commerce, alongside a dedicated SEO and local search offering. Within consumer insights it lists predictive analytics, customer segmentation, attribution modelling, LTV analysis and data consolidation/reporting. Brand strategy work covers CX and growth strategy, positioning and architecture, communications planning, and audience/competitor research. On the digital side, IMM describes experience strategy, UX/UI design, and web and content architecture, paired with campaign services such as brand identity, art direction, copywriting and content production. Its paid media practice includes integrated media strategy, planning and buying, audience segmentation and programmatic/PPC advertising with measurement and reporting. The SEO and local offering covers paid and organic search strategy, on- and off-page optimization, keyword and visibility analysis, SEO content optimization, and technical audits.