Ignition72

Based in Baltimore, Maryland, Ignition72 has operated since 2007 as a small team of one to ten people working with organizations that need a partner for web strategy, design, and development rather than a large in-house department. The agency positions its work around helping clients plan clearly, build thoughtfully, and scale their digital presence as their needs change, describing its approach as people-centered rather than purely technical. The declared service set covers search engine optimization, branding, digital strategy, graphic design, and UX/UI design, reflecting a practice that pairs visual and brand identity work with the structural and findability side of a website. Digital strategy is presented as the planning layer that ties SEO, branding, and design decisions together, so that a site's structure and visual identity are meant to support both search visibility and clarity for the people using it. UX/UI design is treated as part of this same continuum, aimed at making sites and digital products usable and consistent with the organization's brand rather than being handled as a separate, disconnected task. The site describes the agency's own accessibility practices, including checks for image alt text, color contrast, link and button labeling, and duplicate IDs, indicating that accessibility considerations are built into how pages are evaluated and delivered as part of the broader design and development process.