Ing. Ivo Ščuka

Ivo Ščuka operates as an independent SEO, GEO and PPC consultant based in Prague, working with businesses seeking visibility on Google, Seznam.cz and AI-driven search tools such as ChatGPT, Perplexity and Google AI Mode. The consultancy is structured as a small, one-person practice (team size 1-10) rather than a multi-department agency, and it addresses clients across sectors who want to recover lost inquiries and strengthen their market position through a combination of paid and organic search work. The declared scope covers Search Engine Optimization, Pay Per Click, Content Marketing, Content Writing Services and Email Marketing, applied through a stated methodology that pairs technical SEO audits with content built around E-E-A-T signals so it can be cited by AI systems, a practice referred to as GEO (Generative Engine Optimization). PPC work spans Google Ads, Meta and Seznam Sklik, positioned as a way to generate immediate visibility while SEO and GEO build longer-term organic and AI-citation presence. Measurement of results is described as going beyond keyword rankings and traffic counts to include tracking citations within AI overviews, monitoring brand authority and doing real-time campaign data analysis. The site also references free consultations, a free Google Analytics review, and educational resources on SEO and PPC topics.