Interactive Palette

Based in Braintree, Massachusetts, Interactive Palette is a small web design and digital services agency serving Boston-area small businesses looking to build or improve their online presence. Led by owner and Chief Web Strategist Kevin McNally, the team positions itself as a resource for companies that need a website partner able to handle both initial builds and ongoing management, rather than a one-off project vendor. Work is described as tailored to each client's business goals and brand, with an emphasis on long-term relationships and measurable outcomes. The agency's service list covers website design, website development, search engine optimization, content marketing, email marketing, and website maintenance and support, sold both as standalone services and as structured packages, including WordPress maintenance and support packages, website packages, and customized SEO packages aimed at improving search rankings and organic traffic. It also offers multilingual website development for businesses seeking to reach audiences in other languages. Sites are described as custom and responsive, built to be scalable so they can expand as a client's needs change. Ongoing maintenance covers updates, backups, and fixes intended to keep existing sites secure and running smoothly. The agency also references use of AI-driven tools internally to speed up estimates and scheduling, and provides a client portal for managing projects, documents, and support requests.