IQ Leads

Based in Alphen aan den Rijn, IQ Leads is a small online marketing agency with a background in e-commerce, working with SEO, SEA and social advertising. The team is compact, made up of a handful of specialists, including SEO/SEA specialist Ian Saarloos and co-owner Martijn Hogenboom, who also handles SEA. The agency states a preference for working with SMEs, hospitality businesses, non-profits and small companies, and positions itself around accessible contact and direct advice rather than a large-scale operation. The service range covers search engine optimization and search engine advertising, alongside technical SEO, linkbuilding, conversion rate optimization, custom development, email marketing and automation, and social media advertising and marketing, including Google Ads formats such as Shopping, Performance Max and display. Additional specializations mentioned include setting up international webshops (English, German, Belgian markets), selling via marketplaces such as Bol, WordPress and Shopify webshop development, keyword research, and SEO migrations and audits. The agency also offers a free marketing scan as an initial step for prospective clients, and describes its approach as starting with a direct conversation to determine which services are relevant before proposing further work.