Ivana Neckarova - growth marketer

Based in Prague, Ivana Neckařová works as an independent online marketer with a specific focus on healthcare providers — doctors, dentists and medical facilities looking to attract new patients and build visibility online. Client references also include a startup and a small e-commerce business, indicating the practice extends beyond healthcare into other small and growing businesses, though medical practitioners remain the core audience. Work is carried out on a one-to-one consultancy basis rather than through a larger team, with engagements ranging from one-off strategy consultations to ongoing collaborations built around agreed activities and KPIs. The services described cover SEO, PPC campaign management, social media marketing and broader digital strategy consulting. Work with clients has included auditing existing online activities, proposing and implementing improvements across PPC, Facebook advertising and email marketing, and analysing website and campaign data to identify tracking errors and opportunities. For one dental community client, the work extended to setting a tailored marketing strategy, managing promotion for an in-person conference, and growing website traffic and social media following and reach on Facebook and Instagram. For an early-stage startup, the engagement involved reviewing existing marketing and advertising efforts and delivering concrete recommendations alongside direct implementation. Consultations are also offered to businesses at an earlier stage, covering questions such as channel selection, social media strategy, ad campaign setup, website optimization for search engines, and email content aimed at improving open and click rates.