JB Analytics

Based in Keene, New Hampshire, JB Analytics works with B2B companies ranging from large enterprises to smaller, agile businesses, including technology and consumer service firms. The agency has worked with organizations such as GasBuddy.com, applying testing and optimization work to mobile app and web properties. Its team includes staff with backgrounds in mathematics and statistics, which supports a stated emphasis on data analysis across marketing channels rather than purely creative or campaign-driven work. The agency's service offerings cover both traffic generation and conversion improvement. On the traffic side, it lists organic search optimization, pay-per-click management, and display and retargeting advertising as ways to bring on-brand visitors to client sites. On the conversion side, it describes user experience research and testing, including A/B testing design used to identify which page or app store variations perform better against defined KPIs — as illustrated by a project addressing underperforming content and app download rates. Additional listed services include content marketing, conversion rate optimization, marketing strategy, social media marketing, and UX/UI design. The overall approach described combines analytics and research with iterative testing, aiming to connect technical marketing decisions to measurable business outcomes such as increases in KPIs and download or traffic figures.