JL Media

Based in Union, New Jersey, JL Media is a full-service performance marketing and media agency that has operated for over 30 years, with work spanning the Northeast corridor and more than 50 of the top U.S. markets. Its client base includes regional, national, and international brands across categories such as toys, automotive, food, education, and home improvement, among them names like Killington, Subaru, Finlandia Butter, Kumon, and GAF, reflecting a mix of consumer and B2B assignments handled by a team of 11-50 staff. Declared services cover search engine optimization, media planning and buying, branding, advertising, direct marketing, mobile app development, and web development, organized internally around research and strategy, media planning and buying, analytics and measurement, and ad tech. Campaign methods described include geofencing (such as targeting over 975 grocery store locations for a butter brand), behavioral and contextual audience targeting, whitelisting of premium sites, CTV placement, CRM modeling, and use of Amazon DSP. For B2B-oriented clients, the agency has applied account-based marketing techniques alongside B2C targeting to reach both business and consumer audiences, including combing through small- and mid-size DMAs to address underserved markets. Work has also included integrated digital and traditional tactics aimed at distinct audience segments, such as reaching both prospective students and their parents for an education-sector client.