John Cooley ApS

Based in Nivå, Denmark, John Cooley ApS is a small consultancy operating with a team of one to ten people, founded in 2022. The practice works with mid-sized B2B companies, hospitality brands and tech startups, taking on a limited number of clients at a time to maintain direct involvement in each engagement. The stated approach is personal, transparent and data-driven, with time spent understanding a client's specific business situation before building a strategy. Services cover search engine optimization, AI consulting, pay-per-click advertising, conversion rate optimization, content marketing and digital strategy. On the AI side, the agency builds customized solutions using RAG (retrieval-augmented generation) technology that draws on a client's internal knowledge base, and trains teams in prompt engineering, positioning AI as a tool for solving specific operational problems rather than a general-purpose add-on. SEO work is grounded in analytics, with clients expected to provide access to Google Analytics, Search Console and tools such as Ahrefs or SEMrush ahead of an audit. Engagement pricing starts from 15,000 DKK for strategy consulting and workshops, with ongoing monthly collaborations ranging between 25,000 and 50,000 DKK. The agency also publishes a blog covering SEO, PPC, AI in marketing, and automation topics.