Kennedy Group AB

Based in Örebro, Sweden, Kennedy Group AB is a small digital marketing and SEO agency working with a team of 1-10 people since 2015. It focuses on B2B, start-up, SaaS and hospitality brands, as well as companies in technology, cybersecurity and professional services, helping them grow revenue through improved sales and marketing processes. The agency positions itself around inbound marketing principles, aiming to align sales efforts with how customers actually want to buy, and works with clients across sectors including retail and hotels to define target audiences and build trust with them. Services described include SEO audits and strategy, content marketing and storytelling built around educating rather than selling, and product marketing for SaaS offerings. The agency develops buyer personas and maps buying journeys to shift client messaging toward a buyer-centric approach, and supports go-to-market planning for start-ups and new product launches. Branding work covers brand strategy, messaging, visual language and tone of voice. As a certified HubSpot Partner Agency since 2015, Kennedy Group AB provides coaching and consultancy in HubSpot implementation alongside inbound sales and marketing support. Additional listed services include pay-per-click advertising, public relations, social media marketing and digital and marketing strategy development, with the stated aim of building brand awareness, generating leads and improving conversion across sales and digital marketing channels.