Key Agency

Based in Amsterdam, Key Agency works with SMEs (MKB) across sectors including education, construction and real estate, foundations and public organisations, healthcare, and retail. The team, sized between 1 and 10 according to the listing, approaches marketing from what it calls a digital ecosystem philosophy: strategy, content, technique and advertising are treated as interconnected, and growth comes from optimising each part along with the connections between them. Clients typically engage the agency for an initial "digital ecosystem scan," a preliminary conversation followed by questions before work begins. Services cover website design, development, analytics, optimisation and maintenance, alongside branding and website content. Online advertising work spans search, social and display advertising with campaign tracking. Content services include content coaching, full-service content marketing and social care, aimed at making brands come alive, supporting advertising, and building connection with audiences. The agency also mentions email automation flows intended to save clients time. Its published case examples touch on lead generation campaigns, new website builds, always-on tenant communication, and use of AI for category positioning, illustrating a working method centred on aligning digital channels rather than treating them as separate disciplines.