Kindred Marketing

A small team based in Muskegon, Michigan, Kindred Marketing works with West Michigan businesses seeking either a full-service creative partner or an outsourced marketing department. The agency positions itself as an alternative to hiring an in-house marketing director, offering to work on-location or remotely with clients across various budgets and industries. Its staff includes account managers, art directors, a video producer, and a senior web developer/SEO strategist, reflecting a structure built around named client accounts rather than project-only engagements. Services span research and strategy, branding and creative production, on-site marketing direction, and website/SEO work. Research methods listed include whiteboard sessions, focus groups, town hall forums, one-on-one interviews, online surveys, competitor and ally audits, asset mapping, and secret shopping, which feed into brand strategies and detailed marketing plans. Creative output covers naming, logos, branding, print materials, taglines, billboards, digital advertising, content writing, and video. Under the on-site marketing director offering, the agency handles social media management, reputation management, budget and vendor management, media buying, team mentoring, and results reporting. Additional declared capabilities include website development, SEO, hosting, business consulting, and media planning and buying, with an emphasis on tracking and measuring campaign results.