LASEO

LASEO is an Amsterdam-based SEO agency working with brands across the Netherlands, Europe and internationally. The team is small, in the range of one to ten people, and focuses exclusively on search engine optimization and content marketing rather than offering a broader marketing service mix. Clients described include international consumer and lifestyle brands such as Lake Cycling, Balmain Hair, Red Wing Shoes, Filling Pieces and the Berlin TV Tower, alongside other named accounts such as Bang & Olufsen, CUBE Bikes, Zero Motorcycles, Bols, Bacardi, Bugaboo, Palo Alto Networks, Philips and Europol, indicating a client base spanning ecommerce, consumer goods, hospitality landmarks and enterprise organizations operating in multiple markets and languages. The agency's work centers on technical SEO, AI search visibility, content strategy and link building, often combined for brands expanding into new markets. For international and multi-label clients, it builds multilingual site architecture and market-specific content, as shown in projects for Lake Cycling's European and US expansion and Balmain Hair's multi-label rollout. For ecommerce and retail clients such as Filling Pieces, the approach extends to conversion rate optimization alongside technical optimization and link building with relevant publishers. For destination and landmark clients like the Berlin TV Tower, the agency has worked on multilingual SEO paired with user journey optimization to increase traffic and visibility. Link building is described as targeted toward publishers relevant to each client's sector, rather than generic outreach.