Lett Direct, Inc.

Based in Williamsburg, Michigan, Lett Direct, Inc. is a marketing consultancy founded in 1995 that pairs direct mail planning with digital marketing execution. The firm works with catalogers and eCommerce companies, ranging from established direct mailers to retail businesses running their first mail campaigns, across B2C, B2B and B2E markets. Led by President Kate Lett, the small team positions itself as two coordinated groups — one handling catalog marketing, the other digital — working together on a client's behalf rather than as separate silos. On the catalog side, services cover circulation planning, demand forecasting, and coordination of direct mail relationships, including co-ops, printers and paper suppliers, from initial planning through to delivery, backed by analysis intended to improve program efficiency over time. The digital offering includes pay-per-click management focused on optimizing ad spend, search engine optimization aimed at improving website visibility, and social media management for audience engagement. Affiliate marketing and email marketing are also listed among the agency's declared services. Lett Direct describes its approach as building a fully customized strategy for each brand by combining catalog and digital disciplines rather than treating them as separate offerings, and states that client programs are tailored regardless of company size.