Lis Qosja

Lis Qosja is an independent SEO and online marketing freelancer based in Munich, working remotely with clients across Germany. The practice is aimed at small and medium-sized businesses seeking to improve visibility in search engines and manage paid advertising campaigns, with local-focused sectors such as restaurants, hairdressers and local retailers specifically mentioned as a target group for local search optimization. The service range covers SEO content creation, offpage optimization, onpage optimization, local SEO and Google Ads (SEA) management. Content work focuses on producing unique text with appropriate keyword density that remains readable, avoiding outdated keyword-stuffing tactics. Offpage optimization centers on backlink building, with attention paid to the metrics and topical relevance of linking domains, given the risk of damaging a site's ranking through poor link practices. Onpage optimization addresses technical maintenance and SEO fundamentals, including fixing unreachable subpages, improving load times, ensuring indexability, setting up correct URL redirects, structuring headings, tagging meta data, and applying hreflang and canonical tags for multilingual or duplicate-content situations. Local SEO work targets ranking factors such as distance, prominence, complete and consistent business data, and topical relevance, aiming for visibility in both Google's Local Pack and standard organic results. Paid advertising services extend to Google Ads and social ads, positioned alongside organic SEO efforts to support traffic growth and customer acquisition.