Loopanda

Based in Berlin, Loopanda is a small B2B lead generation agency working with companies including startups and SaaS businesses that need a structured approach to outbound growth. The team, which describes itself as having six years of experience in B2B marketing, positions itself around honesty and transparency with clients, aiming to integrate into a client's product, marketing and company culture rather than operating as a purely external vendor. The agency's core offering centers on cold email outreach, built around personalized, consistent email cadences intended to turn outreach spend into measurable returns. This is supported by broader B2B marketing strategy work, including identifying blind spots and growth opportunities, and startup marketing services aimed at driving engagement in early-stage companies. Loopanda also runs account-based marketing (ABM) strategies, as illustrated by work for a 3D visualization studio that involved testing outreach hypotheses to improve open and reply rates, and designs outbound campaigns involving contact list building and multi-hypothesis testing, as described in a case involving booked demos for a SaaS product and appointment generation for a cloud startup. Declared services also include email marketing and sales outsourcing, positioning the agency to handle lead generation processes from strategy through to appointment setting for B2B clients.