Lucy Turpin Communications

Based in Munich, Lucy Turpin Communications is a small communications agency (team of 1-10) specialising in technology sectors. Its client base spans highly specialised providers as well as internationally active tech corporations in industry, electronics, semiconductors, automotive and clean technology, with named client sectors including AI, cyber security, enterprise software, IT infrastructure, IoT and engineering. The agency positions itself as working at the intersection of technology, markets and the players operating within them, translating complex technical subject matter into communication aimed at media, markets and decision-makers for both German and international tech companies. The agency's declared services cover public relations, strategy consulting, online marketing and social media, alongside search engine optimization, pay-per-click and media planning & buying. Its described PR approach centres on building relationships with relevant journalists and influencers across online and offline channels, selecting media outlets based on audience knowledge, and shaping stories in a brand-appropriate tone. For social media, the agency describes an emphasis on focusing on a limited number of relevant channels rather than spreading activity thinly, planning content in advance with clear guidelines, prioritising interaction and engagement with other accounts, using platform analytics data, and running paid social ads with a stated preference for video over text or image formats. Communication planning is described as requiring defined frameworks that still leave room for tactical adjustment, starting with an assessment of the competitive and market environment before core messaging is developed.