M//G B2B Marketing

Based in New Haven, Connecticut, M//G B2B Marketing is a boutique agency focused exclusively on business-to-business companies, operating as a specialized division of the Mascola Group. The agency has been active since 1987, working with B2B clients across a range of industries, from smaller businesses to larger organizations that need help translating marketing efforts into lead generation and sales. Its stated approach centers on building a tailored strategy for each client rather than applying a standard formula, based on an assessment of what a business's prospects specifically need. The agency's declared services span search engine optimization, marketing strategy, public relations, social media marketing, and web design, combining traditional advertising with digital marketing tactics. Work is organized around branding, web, print, creative, and video projects, suggesting a multidisciplinary team handling both visual identity and campaign execution. The stated goal of its approach is lead generation and nurturing that ultimately drives sales, with programs custom-built around a client's specific market position rather than following general industry trends. The agency positions itself as adaptable to changes in marketing technology and channels over time, aiming to keep the mix of traditional and digital tactics aligned with what works for a given business rather than committing to any single method by default.