Magpie (Creative Communications)

Based in Leeds, Magpie is a creative communications agency founded in 2011 that works with public sector and social-purpose organisations, including the NHS, local authorities, government departments, charities and the education sector. Its work centres on behaviour change campaigns and social marketing across areas such as health and wellbeing, harm reduction and safety, sustainable futures, and learning and opportunity, with projects reaching communities in regions including Lancashire, South Cumbria, Bradford District and Craven, and Greater Manchester. The agency's approach combines three areas of specialism: creative communications, behavioural science and insight, and community collaboration. Its behavioural science work is led by a PhD-level team, applying research-based insight to campaign design, while its community collaboration model is built on co-creation, aiming to involve local voices directly in shaping messaging rather than imposing it externally. Described services include branding, web design, graphic design, digital strategy, marketing research and insight, alongside campaign delivery for clients such as cancer screening and symptom-awareness initiatives, MMR vaccine hesitancy programmes, epilepsy stigma campaigns, and a unified branding project for a fostering recruitment initiative spanning multiple local authority areas. Campaigns typically rely on storytelling, grassroots engagement and simplified, empathetic messaging aimed at addressing health inequalities and encouraging behaviour change among underserved or hard-to-reach audiences.