Marco Wiechmann Consulting

Operating from Berlin and working with clients across Germany, Marco Wiechmann Consulting is a one-person practice run by Marco Wiechmann, offering independent media planning, marketing consulting, and operative marketing services. The site describes decades of experience across all media types and channels, positioning the consultant as a generalist able to handle strategy, planning, and hands-on execution rather than a single discipline. Services are aimed at companies of varying sizes seeking either strategic advice or independent oversight of existing marketing activities. The service portfolio is structured into distinct areas: marketing consulting (covering holistic marketing strategy, distribution channels, and monetization), media planning (deriving strategy, target group selection, gathering media offers, and creating distribution and cost plans), online marketing (including SEO, SEA/Google Ads and Bing, display advertising, social media, usability analysis, tracking, and reporting), a conceptual "idea workshop" service for campaign concepts and workshops, business coaching for validating business concepts and digitalization processes, and marketing controlling, which involves independent review of media plans, marketing concepts, performance values, and creative assets such as motifs and key visuals. All services are billed on a day-rate basis, with rates specified per service line and smaller units available only by arrangement.