Marketing Department Inc.

Based in Houghton, Michigan, this agency works with entrepreneurs and small B2B teams rather than large enterprises, with a particular focus on manufacturers and industrial suppliers in the Upper Peninsula and beyond. Its case material references circuit board makers, CNC machine shops, industrial piping companies, medical device manufacturers, and aerospace suppliers, suggesting a client base concentrated in technical and production-oriented B2B sectors. The team size is small (1-10), positioning the agency as a hands-on coaching and advisory operation rather than a large execution shop. The core offering is MAPS® (Marketing & Performance System), a structured coaching program delivered in defined timeframes — a 30-day and a 90-day version — along with ongoing retainer arrangements. The system is built around modules such as Goals, Intel, Clarity, Platform, Plan, Action, and Optimize, aimed at clarifying market positioning, aligning sales and marketing teams, and tying marketing activity to measurable sales outcomes. Beyond the coaching system, declared services include SEO, branding, content marketing, corporate photography, market research, sales outsourcing, social media marketing, and video production, which support the strategic work done through MAPS®. The agency also offers an assessment tool, a published book outlining its methodology, and mastermind groups, positioning its work around advisory guidance and systemized planning rather than solely campaign execution.