Markid

Markid is a one-person digital marketing practice run by Jef Wallican, active since 2017 and based in Estoril, Portugal. The operation works with business schools, advertising agencies and B2B SaaS companies, positioning itself as a freelance alternative to larger agency teams for clients needing paid advertising and digital strategy support. Given the small scale (1-10 team size), engagements are handled directly and personally rather than through account layers typical of bigger firms. The service scope covers digital and creative strategy built around a full-funnel, omnichannel approach, search engine marketing across Search, Display and YouTube, and SEO work aimed at growing organic traffic. Social media advertising is used to reach audiences on the platforms where they spend time, with a focus on acquisition and return on ad spend. Data tracking and analysis underpin the other services, with traffic and user behaviour monitored so that campaign decisions are based on measured results rather than assumption. Additional declared capabilities include CRM consulting and systems integration, media planning and buying, and UX/UI design. Past client work referenced includes advertising channel setup, tracking systems and reporting for a business school client, alongside projects for agency owners and freelance contractors seeking transparent, results-oriented management of their advertising accounts.