Repa

Based in Estoril, Portugal, Repa is a small team of one to ten people working with service businesses, personal expert brands, local businesses, B2B companies and creative projects that struggle to convert website visitors into leads. Its stated aim is to help clients grow inbound leads within a few months by addressing gaps in visibility, trust and site structure. The agency works with clients across sectors where the website looks acceptable but fails to generate inquiries, or where a business is largely invisible in search despite an existing reputation or client base. Repa's work is organised around three areas: strategy and analysis, growth and optimization, and reputation and trust. In practice this includes SEO, technical, marketing and UX audits, competitor research, and identifying a client's unique value proposition, followed by content strategies and technical briefs. Execution work covers product positioning, website redesign, UX and functionality improvements, ongoing SEO, and content management spanning structure, creation and publishing. On the reputation side, Repa audits how a brand appears to clients, diagnoses reputation gaps, and manages reviews, search visibility and online brand image, including building out Google and Yandex business profiles, gathering reviews, and improving local search presence for maps-based visibility. Case examples describe rewriting website copy around client pain points, adding blog and "Solutions" sections, introducing case studies and lead magnets, and setting up analytics to track conversions.