mCloud Global

Based in Riga, mCloud Global is run by a single marketer, Modris Šķēls, who has worked in marketing for around 30 years, in online marketing since 2004 and in Google advertising since 2007. The agency positions itself for service businesses in Latvia — including medical, beauty, legal, construction, B2B and similar sectors — that need more qualified leads rather than more general activity, particularly companies unsure which marketing spend is actually converting or that have tried other agencies or freelancers without clear results. Over the course of its work it lists more than 300 served clients, among them Airbaltic, Samsung, Tet, Bite and Madara Cosmetic, alongside smaller ongoing accounts such as mrfixer.lv, psihologsmince.lv and humansource.lv. Services cover SEO, advertising (including Google Ads), social media marketing, web design and web development, delivered by one person supported by AI tools rather than a larger account team. The stated working method follows four steps: identifying current client acquisition channels, auditing the client journey (ad copy, website structure, offers, CTAs and forms) to find where inquiries are lost, prioritising fixes to ads, website and content based on data, and then measuring calls, form submissions and cost per contact rather than clicks or impressions. Pricing is published rather than quote-based, structured as a free or paid audit, a one-off setup package, and an ongoing monthly management fee. Client communication is handled directly via WhatsApp or Telegram during working hours.