mds. Agenturgruppe GmbH

Based in Munich, mds. Agenturgruppe GmbH works with mid-sized and industrial companies that need to turn scattered marketing activities into a coordinated system rather than isolated campaigns. Its client industries include mechanical engineering and industrial systems, cybersecurity and digital infrastructure, finance and banking in regulated markets, hightech and embedded technologies, FMCG and smart products, and retail and brand distribution. The agency positions its work around what it calls a "Wirkungssystem" (impact system), aiming to connect strategy, creative output and sales activity so that a company's positioning is expressed consistently across channels rather than diluted campaign by campaign. Within this framework, mds. groups its services into areas covering strategy and positioning, creative and content production, experience and packaging design, platform and systems work (including PIM, e-commerce and CMS setups), sales and go-to-market communication, media and data-driven decision-making, and innovation projects involving AI implementation and IoT. Declared capabilities also include search engine optimization, advertising, digital strategy, market research and social media marketing. Project examples cited include a corporate website relaunch and digital data platform for the Sommer Group, a 3D product animation built with Unreal Engine 5 for HARO, and a brand positioning campaign supporting the launch of Hello bank! as a new banking brand. The agency's stated aim is to make technically complex products and services understandable to buyers and to support measurable sales outcomes rather than deliver standalone marketing deliverables.