Merchant And Black, LLC

A small marketing team based in Houston, Texas, works with growing businesses across Texas and the wider US, ranging from established professionals to newer entrepreneurs. Rather than offering a uniform package to every client, the agency positions itself around matching the marketing method to the business type — noting, for example, that a doctor, lawyer, or oil & gas company likely doesn't need a managed Pinterest or Instagram presence. Consultations are offered by phone or direct message for businesses unsure where to start, including guidance on bidding for government contracts. The agency's core offerings combine direct mail with digital marketing and design. On the print side, it specializes in Every Door Direct Mail, New Mover mailings, and targeted neighborhood campaigns, allowing clients to define an audience by criteria such as home age, homeowner status, household income, or other demographic markers, with ROI tracked through unique coupons, offers, QR codes, or phone numbers. Digital services include Google Ads (PPC), Search Engine Optimization, and Google Map Listing optimization, aimed at securing front-page visibility for chosen search terms. Additional services cover Facebook advertising, retargeting ads, reputation management, and email marketing, which clients can combine depending on budget and strategy. For businesses already established online, the agency also offers premium SEO services intended for clients looking to expand their reach further. Web design and development and graphic design are listed among its broader capabilities.