Method 21

Method 21 is a small digital marketing agency based in Houston, Texas, founded in 2008 by Aaron Baxter, who still runs it. The team, sized between one and ten people, works primarily with industrial and technical B2B companies, along with some energy sector, retail and local services businesses. The agency states a preference for technical products because they can be described with specifics rather than generic marketing language, and notes that Houston's energy sector gives it direct proximity to that industry. It takes on a limited number of engagements at a time rather than accepting work it feels it cannot handle well, and explicitly does not offer brand strategy, print, PR or social media management. Services center on SEO, paid media (Google Ads, LinkedIn and Meta), conversion rate optimization and web development, treated as interconnected rather than standalone offerings. SEO work is aimed at earning rankings and citations in AI-generated answers, not just traditional search results. Paid search and social campaigns are managed toward lead quality rather than click volume. Conversion optimization is based on observed user behavior rather than best-practice assumptions or opinion. Web development focuses on building server-side rendered sites that load quickly and remain editable, so they can be read by both search engines and AI crawlers. The agency describes a working principle of establishing correct measurement and conversion tracking before optimizing further, on the basis that many accounts start with an inaccurate conversion action.