Mid-West Family La Crosse

Mid-West Family La Crosse operates out of an office on State Street in downtown La Crosse, Wisconsin, combining traditional broadcast radio with digital marketing services for local businesses. The agency works with founders and CEOs, marketing professionals seeking supplemental expertise, and local businesses looking to consolidate their marketing vendors under one outsourced team. As part of a broader network, it draws on a group of specialists to support clients who may lack in-house marketing talent. Its service list spans SEO, pay-per-click advertising, social media marketing, email marketing, content marketing, targeted display, web design and development, video production, print marketing, podcast studio sessions, and brand development. A distinguishing feature of the agency is its ownership of local radio stations, including Z93, WIZM News Talk, 95.7 The Rock, WKTY Sports, KQ98, and Classic Hits 94.7, which are used to extend campaigns into broadcast and on-air personality-driven advertising alongside digital channels. The agency also engages in event marketing and sponsorships, supporting La Crosse-area gatherings such as the Children's Miracle Network Radiothon, Moon Tunes, and the Big River Rally through media coverage, promotion, and partnership arrangements. Client engagements typically begin with a website analysis, followed by consultation with a strategist to shape a marketing plan tied to measurable performance metrics across the client's chosen combination of platforms.