New Advantage

Based in Weymouth, Massachusetts, New Advantage works with local and regional businesses across the greater Boston area, including towns such as Walpole and Quincy. The agency's client base leans toward service-based and local businesses, such as landscaping companies, that rely on strong local search visibility to generate leads. With a small team of one to ten people, the company positions itself as a hands-on partner for businesses looking to improve their online presence and compete against local competitors in search results. The agency's core offering combines web design with digital marketing services. Website design and development is presented as a starting point, with builds beginning at a stated price point and tailored to different business types and budgets. On the marketing side, services include search engine optimization aimed at improving organic rankings for targeted keywords, local search strategy development for search engine results pages, and link building as part of ongoing SEO work. Additional services include pay-per-click campaign management on platforms like AdWords, social media marketing across channels such as LinkedIn, Twitter, Facebook, and Google+, email marketing for customer retention, and logo design and branding for new or existing businesses. Print marketing is also offered. The agency describes analyzing client websites to develop conversion rate strategies aimed at turning visitors into customers.