New Path Digital

Based in High Point, North Carolina, New Path Digital is a performance marketing agency built for regional and multi-location businesses with expansion plans. The team, sized between one and ten people, positions itself as combining the capability of larger agencies with the closer attention of a small team, working across marketing strategy, paid media, SEO, website development, and analytics for clients operating in multiple locations or markets. The agency's work is organized around three stages: Attract & Grow, Convert & Grow, and Measure & Grow. Attract & Grow covers strategic marketing planning, audience and market research, competitive analysis, creative ad development, video and motion graphics, influencer campaigns, and paid media spanning connected TV advertising, programmatic ads, paid search, paid social, streaming radio and audio ads, and traditional media placement, alongside SEO and search visibility work and AI/chat visibility optimization. Convert & Grow addresses website design and development, conversion rate optimization, and growth-driven website design aimed at continual site improvement. Measure & Grow covers analytics and measurement, tagging support, data visualization and dashboards, and data integration and storage, plus marketing technology services such as CRM and marketing automation and MarTech integration consulting. The agency also offers custom AI and automation projects tailored to individual business needs, and provides supporting resources including a media planning tool, a PPC audit quiz, advertising calculators, and KPI tools.