Nix Digital

Nix Digital operates from Latvia as a Google Ads-focused agency, working with businesses across different industries, from local service providers to larger e-commerce projects. The team consists of certified Google Ads specialists who take on the management of advertising accounts for companies looking to convert ad spend into measurable outcomes such as leads, calls, purchases and inquiries. Communication with clients includes a WhatsApp group with the specialists handling the account and monthly Google Meet sessions to review results. Services cover the full cycle of Google Ads campaign work, including Google Search, Performance Max, YouTube, Display and remarketing campaigns. Account work starts with company and market research, account structure setup, keyword selection and grouping, ad copy creation, negative keyword lists and ad extensions. Ongoing optimization is driven by data such as conversions, CPA, CPL, ROAS and search term reports, along with search term cleaning, A/B testing of ad copy, budget adjustments and audience/demographic refinement. The agency also handles analytics setup, connecting GA4 and Google Tag Manager to track form submissions, calls and purchases, and linking these conversions back to Google Ads. For e-commerce clients, it sets up and manages Google Merchant Center accounts, organizing product categories, optimizing product titles and descriptions, and resolving feed errors to prepare Shopping and Performance Max campaigns. Reporting is delivered through Data Studio dashboards showing costs, clicks, conversions and campaign-level performance, tailored to each client's goals.