On Track Marketing

Based in Winter Springs, Florida, this small team works with small businesses seeking to build or improve their online presence through integrated marketing strategies. The team, which includes Janet Bronte handling SEO and Valerie Bronte covering design, positions itself as a consultancy for companies wanting to strengthen internet visibility and generate leads within their industry's competitive landscape. Services center on evaluating and restructuring website organization — including page titles, head tags, metadata, and descriptions — to improve organic search ranking. Search engine marketing work includes building link structures through free business directory listings (such as Google My Business and Yelp), managing paid listings on relevant directories, and running sponsored or pay-per-click ad campaigns targeted at specific landing pages. Content marketing efforts focus on producing unique, keyword-integrated website copy meant to engage visitors while supporting search indexing. Social media marketing extends across platforms including LinkedIn, Facebook, Instagram, and YouTube, both to grow web traffic and to create authoritative backlinks. Additional services include online press release writing and distribution to build backlink structures and establish industry expertise, along with blogging and video blogging support to develop a client's ongoing "digital footprint." The agency also references website analytics and user experience data as tools for measuring the effectiveness of these marketing strategies.