Online Birds

Based in Munich, Online Birds concentrates its online marketing work specifically on the hotel sector, offering solutions aimed at hotels across different categories. The agency's team of up to ten people works with hospitality businesses seeking to strengthen their digital presence, positioning itself as a specialist provider rather than a generalist marketing shop, with its site inviting prospective hotel clients to make non-binding enquiries. The service range covers search engine optimization, pay-per-click advertising (SEA), email marketing, web design and social media marketing, all framed as tools tailored to the specific needs of hotel businesses. Rather than offering a single fixed package, the agency presents its online marketing solutions as adaptable to different hotel categories, suggesting an approach that considers the size and positioning of each property when combining SEO, paid search, email campaigns, website design and social media activity. The emphasis throughout is on covering the full digital marketing mix for hospitality clients from one place, allowing a hotel to address visibility in search engines, paid advertising, direct communication with guests via email, its web presence, and social media channels through a single point of contact.