Piotr Starzynski

Operating out of Lublin, Piotr Starzynski runs a small, one-person-led SEO practice serving businesses looking to improve organic visibility and local search presence, including companies operating in the Lublin market and beyond. The practice is built around 18 years of SEO experience, with Piotr Starzyński also serving as Head of SEO and Managing Partner at Up&More, and skills developed through courses such as SEO PRO and Internet Marketing Gold as well as ongoing tracking of techniques from other SEO practitioners. Services cover website SEO, Google Business Profile (Google Moja Firma) optimization for local visibility on Google Maps, e-commerce SEO, SEO audits with technical recommendations, linkbuilding, and copywriting based on keyword and competitor analysis with topic mapping. Hourly-paid SEO consultations and SEO training are also offered. On the analytics side, the practice configures Google Analytics (Universal Analytics and GA4) — having set up over 400 such implementations — alongside Google Tag Manager, remarketing tags, Google Ads conversion tracking, Facebook pixel setup, and integration with Google Search Console. Google Consent Mode V2 is implemented for compliance and marketing efficiency, and custom Looker Studio dashboards are built to consolidate data reporting. Paid campaign management on Google Ads and Facebook Ads has been carried out since 2020, with a stated focus on maximizing ROI, alongside website and mobile application development.