PointA

Based in Traverse City, Michigan, PointA is a digital marketing agency operating as a division of Oneupweb, focused specifically on small businesses and franchisees. It positions itself around affordability and flexibility, offering services without long-term contracts and working within each client's existing brand standards. The agency's team size is small, and its stated approach centers on helping businesses establish core marketing fundamentals rather than large-scale campaigns. Services include website design and development, search engine marketing, local SEO, display and social advertising, local listing management, and hosting. Websites are built to be mobile-optimized, search engine friendly, WCAG Level A accessible, and hosted on non-proprietary content management systems so clients can make their own edits; training is provided for site management. As a certified Premier Google Partner, PointA handles Google Ads account setup, keyword and geo-targeting research, landing page meta data edits, ongoing optimization, and monthly reporting. Local SEO work involves geo-targeted keyword research, new page content creation, competitor analysis, copywriting, and meta data optimization. Display and social advertising covers account setup, targeting strategy, ad copywriting and design, campaign optimization, and analytics tracking. Local listing management aims to keep business information such as hours and phone numbers accurate and consistent across maps and directories, supporting visibility in local search results.