Purplex Marketing

Based in Weston-super-Mare, England, Purplex Marketing is a full-service agency focused specifically on the construction, building products and home improvement sectors. Its client base spans UK and international product and component manufacturers, distributors, merchants and trade-counters, as well as companies in the double glazing, green technologies, construction and property markets. Clients range from developers and construction firms to estate and facilities management companies, and the agency positions itself around industry-specific knowledge of supply chains and target audiences within trade, retail and commercial markets. The team numbers over 200 people. The agency's service range covers marketing consultancy, including market research, customer insight, routes to market, benchmarking, and brand strategy and positioning, alongside digital marketing services such as SEO, PPC, and social media advertising and management aimed at directing target audiences to client websites and converting visitors into customers. PR and communications work is handled by an in-house team of journalists who produce stories and editorial content intended to raise client profiles and build credibility. Design and branding services extend from brochures and websites to corporate launches, direct marketing, advertising and point-of-sale materials. Purplex also offers web design and e-commerce build using responsive technology, along with filming and video production, and operates a lead-tracking tool referred to as LeadTracker.