SEO Lady Nina Payne

Based in Weston-super-Mare, Somerset, Nina Payne has worked as an independent SEO and digital marketing consultant for 17 years, operating remotely across the UK. The practice, trading as SEO Lady, is aimed at businesses seeking hands-on search strategy support, including ecommerce brands and organisations that need help recovering from technical or algorithmic setbacks, such as manual penalties affecting search visibility. Services cover search engine optimization, conversion optimization, digital strategy and business consulting, with a stated focus on adapting SEO practice for AI-driven search tools such as ChatGPT and Google AI Overviews. Described methods include diagnosing and resolving backlink-related penalties through detailed link audits and disavow strategies, illustrated by a documented case involving a news website's recovery from a manual penalty caused by toxic backlinks and image-based negative SEO. More recent work centres on Answer Engine Optimisation (AEO), using custom JSON-LD structured data — referred to as "org-less schema" with properties such as llmAbstract and keyTakeaways — intended to help content be extracted and understood by large language models rather than only traditional search algorithms. Video SEO is also addressed through VideoObject structured data aimed at supporting indexing in both conventional search results and AI-generated answers. The site also references a 30-day SEO booster offering and ecommerce-specific SEO work for UK-based online retailers.